Society and sport progress through defiance. Not for the sake of it, but as an attitude to move things on. Even God has a stab at it sometimes – look at Usain Bolt and Michael Phelps! But when they take a day off, science shows the way. Defy your body. Defy the odds. Defy gravity. Defy reality. Defy convention. Defy injustice. Just don’t deny the science of defiance.VISIT THE LAB
eo exists to accelerate human progress through sport. We operate where passion meets smarts. Straight up, no bullshit, unbridled intelligence. Determined and defiant, we’re not afraid to challenge the status quo and push for progress and opportunity across sport and society.