We exist to accelerate human progress through sport
We’re eo – a sports technology innovator
Working with the smartest minds in sports science, we unlock the latent power in every body by applying new research discoveries and innovations to sport. We exist to accelerate human progress.
Available now
eo SwimBETTER
Objective technique feedback for swimmers and triathletes.
Coming soon
eo SweatTEST
Personalised hydration starts with what you lose.
Our story
Technology applied.
Limits defied.
eo means progress in Latin. Now, to be honest, we don’t know that much Latin, but we do believe in progress. Not the grindingly slow kind of laborious trial and error – eo isn’t satisfied with marginal gains. Our horizons are set a little further than that.
eo believes that every body has vast potential waiting to be unlocked and that science holds the key. We use inspired applications of scientific research to bring the kind of precision that doesn’t just win the race, but sets new standards for what can be achieved.
This is a world where rules, and records, are there to be broken. This is the science of defiance.
What we do
We help athletes defy their limits with technology that…
Improves performance
Capture data and insight into your body’s movement to optimise training, improve technique and enhance performance.
Accelerates recovery
Combine physiology and biochemistry with personalised analytics to help you refuel, recover and progress.
Prevents injury
Protect your body so you can play on free from restriction, free from discomfort, free from worry. Unstoppable.
Aids rehabilitation
New materials and innovative designs help your body repair faster, so you get back in the game sooner.
Why we do it
eo exists to accelerate human progress through sport. We operate where passion meets smarts. Straight up, no bullshit, unbridled intelligence.
Welcome to
The science of defiance
Society and sport progress through defiance. Not for the sake of it, but as an attitude to move things on. Even God has a stab at it sometimes – look at Usain Bolt and Michael Phelps! But when they take a day off, science shows the way. Defy your body. Defy the odds. Defy gravity. Defy convention. Just don’t deny the science of defiance.
Visit The LabOur founders
Jaimie Fuller
Chairman
Founder of eo and former Executive Chairman of SKINS, with unparalleled experience building successful businesses from start-up.
Dean Hawkins
CEO
25 years leading international businesses across sport, fintech and apparel. Former CFO and board member of adidas Global.
Dr Kenneth Graham
Principal Scientist
Three decades in high-performance sport, managing athlete preparation to medal results at Olympic and Commonwealth Games.
Shop now
Our products
eo SwimBETTER
Objective technique analysis that reveals the hidden inefficiencies limiting your speed and efficiency.
From US$799
eo SweatTEST
The first non-invasive system to measure multiple electrolyte loss in sweat. In real time. With clinical accuracy.
In the press
eo in the media
Becoming the best swimmer you can be with eo SwimBETTER
This “Power Meter for the Pool” Improved my Stroke Efficiency 10%"
We must stop Enhanced Games, says Aussie crusader
Elite-level technique analysis that improved my swim pace by 12 seconds per 100m
The Science Behind Paige Madden’s Olympic Breakthrough in Paris
eo WINS SECOND GOOD DESIGN AWARD
The technology behind the men’s 100m frestyle world record
New York Times
The Swimsuit Guy Reviews eo SwimBETTER
Matt LeGrand Reviews eo SwimBETTER
World Para Swimming
Little Fish Podcast
The Effortless Swimming Podcast
The Effortless Swimming Podcast
The Effortless Swimming Podcast
Forbes Australia
NINE'S WIDE WORLD OF SPORTS
Melbourne City FC
Allied Magazine
Busy Continent
B&T
Swimming World Magazine
Nine's Wide World of Sports
Jaimie Fuller
Chairman
Jaimie is the founder of eo and the driving force behind the development of the brand, and all that it does and stands for. Jaimie has unparalleled experience in building successful businesses from start-up. As the former Executive Chairman of SKINS, he personally founded several campaigns that raised the profile of major issues in international sport – campaigning globally on human rights, doping and LGBTI issues.
Dean Hawkins
CEO
Dean has a 25-year history of leading international businesses across a range of industries including sports, fintech, television, broadband, apparel, and venture capital. Dean first worked with Jaimie when he was appointed as Chairman of SKINS in 2007. Prior to that he was CFO and a member of the board of adidas Global. Dean has held several board positions including as a non-executive director of Ten Network Holdings and Leighton Contractors.
Dr Kenneth Graham
Principal Scientist
Kenneth is a pioneer in marrying cutting edge technology with elite sports and has worked in high-performance sport for three decades. In 2006, he was appointed Principal Scientist with responsibility for NSW Institute of Sport research programs, anti-doping and supplement policy and management. He has project managed athlete preparation to medal results in Olympic Games, World Championships and Commonwealth Games.
You’re on the list
We’ll let you know the moment eo SweatTEST is ready.
Coming soon
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